Voice of the Customer Benchmarking Association

To identify "Best in Class" business processes, which, when implemented, will lead member companies to exceptional performance as perceived by their customers.

Voice of the Customer Benchmarking Association is an association of companies that conduct benchmarking studies to identify the practices that improve the companies ability to identify their customers' needs and requirements.

Top 10 Avoidable
Benchmarking Mistakes

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Top 10 Benchmarking Mistakes White Paper